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Email & Lifecycle Marketing

Klaviyo Email Revenue & Customer Lifetime Value

Generated $216,550.13 in email-attributed revenue (23.35% of total revenue) with automated campaigns and flows.

$927,220
Total Revenue Generated
↑ +27% period growth
$216,550
Email Attributed Revenue
↑ 23.35% of total revenue
$0.77
Revenue Per Recipient
↑ High engagement ROI
Klaviyo Email Revenue Performance Graphic

Executive Overview

Email marketing was underutilized with standard batch-and-blast newsletters resulting in low open rates and minimal sales revenue.

We rebuilt their entire Klaviyo email infrastructure, designing hyper-segmented lifecycle campaigns and high-converting visual email templates.

Strategy & Execution

We deployed targeted lifecycle sequences and campaign calendars:

  • Core Automated Flows: Built 8 custom automated email sequences including Welcome Series, Abandoned Cart, and Browse Abandonment.
  • Segmented Campaign Calendar: Created weekly promotional campaigns tailored to VIP customers and repeat buyers.
  • Interactive UGC Layouts: Integrated customer reviews, video embeds, and dynamic product recommendations directly into emails.

"Email went from an afterthought to driving nearly a quarter of our total company revenue every single month."

Elena Rostova
Elena Rostova
E-Commerce Manager

Results & Business Impact

Email marketing consistently generated 23%+ of total store revenue at near-zero incremental ad cost, driving strong customer lifetime value.

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